In today’s fast-paced business environment where speed is everything, most Internet Service Providers (ISPs) sell their services solely on the basis of bandwidth, suggesting that the more bandwidth you have the faster your Internet speeds will be.
Why a speed test doesn't give you the full picture
The problem with emphasizing only bandwidth is that it’s just one component that contributes to the speed of an Internet connection. Latency has a major impact on how fast or slow your Internet connection feels, but is rarely discussed.
Where bandwidth reflects how much data can be moved along a network path, latency refers to the amount of time it takes the data to travel the path from one location to another. While it’s true that the more bandwidth you have the more data you can send, the reality is that regardless of how much data you are sending, it still has to move from point A to point B and the route that data takes is truly what impacts the speed of your connection.
Excessive latency creates bottlenecks that prevent data from filling the network pipe, thus decreasing effective bandwidth. The impact of latency on network bandwidth can be temporary (lasting a few seconds) or persistent (constant) depending on the source of the delays.
Your network hardware, the remote server’s location, and the number of Internet routers between your computer and the server all create delays that aren’t remedied by simply increasing your bandwidth.
It's About The Network
At DCT our focus is on ensuring you have the best network in place for your business, not just simply selling you a bigger pipe. We’ll work with you to conduct a thorough evaluation of your network design relative to your specific needs and make recommendations to improve your service. We believe employing the right technology, managing your routing and monitoring your network performance is what truly impacts speed and efficiency for your business.
Request an evaluation and our solutions team will be in touch soon.